The Bonfire S'mores Milkshake Puts a Creamy Twist on a Campfire Confection
Katherine Pendrill — June 17, 2016 — Lifestyle
References: redrobin & brandeating
Red Robin recently expanded its 'Summer of Yummm' menu with the addition of the new Bonfire S'mores Milkshake and the new Cup Cake Milkshake. Although s'mores are traditionally eaten by the side of a bonfire, consumers can now enjoy the same tasty combination along with their favorite Red Robin dishes.
The Summer of Yummm is a seasonal promotion that is meant for "sharing new flavors and memorable moments with family and friends." The star of the new menu is the Bonfire S'mores Milkshake, which takes a classic campfire treat and turns it into an ultra-indulgent milkshake. The shake itself consists of premium soft serve blended with chocolate sauce, French vanilla flavors and crunchy graham cracker crumbs. The shake is then topped with toasted marshmallows for an extra gooey texture.
For those who want to save s'mores for the campfire, Red Robbin is also serving up a Cup Cake Milkshake, which is made from soft serve ice cream, yellow cake mix and rainbow sprinkles.
The Summer of Yummm is a seasonal promotion that is meant for "sharing new flavors and memorable moments with family and friends." The star of the new menu is the Bonfire S'mores Milkshake, which takes a classic campfire treat and turns it into an ultra-indulgent milkshake. The shake itself consists of premium soft serve blended with chocolate sauce, French vanilla flavors and crunchy graham cracker crumbs. The shake is then topped with toasted marshmallows for an extra gooey texture.
For those who want to save s'mores for the campfire, Red Robbin is also serving up a Cup Cake Milkshake, which is made from soft serve ice cream, yellow cake mix and rainbow sprinkles.
Trend Themes
1. Indulgent Milkshakes - The trend of indulgent milkshakes presents an opportunity for innovative flavors and toppings to create unique dessert experiences.
2. Campfire-inspired Treats - Creating campfire-inspired treats like s'mores milkshakes allows for nostalgic flavors and textures to be enjoyed in new and convenient ways.
3. Seasonal Menu Promotions - Seasonal menu promotions like Red Robin's 'Summer of Yummm' provide opportunities to introduce limited-time offerings and drive customer excitement.
Industry Implications
1. Food and Beverage - Innovations in indulgent milkshakes and campfire-inspired treats can be explored within the food and beverage industry.
2. Restaurant Chains - Restaurant chains can leverage seasonal menu promotions to attract customers and differentiate themselves from competitors.
3. Dessert and Confectionery - The dessert and confectionery industry can capitalize on the trend of indulgent milkshakes and create unique campfire-inspired treats for consumers.
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