The Bonfire Jewelry Line Balances Ancient Themes With Modern Designs
What do you get when you take an already creative mind and spirit and mix it with the teachings and learnings of a reservation in Eastern Canada? You get BonFire Jewelry making waves all over the world.
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Implications - This jewelry line takes a modern design and imbues it with a vintage touch. Consumers are attracted to these types of products as they provide a sense of nostalgia for past times. In stimulating this emotion amongst buyers, companies are then able to form more of a bond with their customers and make it easier to sell future products.
