The 'Bond' Underwear Ad Attests the Comfort of the Brand's Product

By: Ady Floyd - Oct 13, 2015
References: adweek
Australian agency Clemenger BBDO created this humorous commercial that shows a pair of anthropomorphized male testicles praising Bond underwear. By mimicking male genitalia, the ad presents the brand's product as the ultimate comfort-fitting underwear.

The commercial begins with two men dressed in body suits who are sitting in oval swings in a pitch black room. The imagery provides the audience with an appropriate understanding of the anthropomorphizated scene. While the ad shows the men discussing things such being itchy or getting kicked, it ends with them discussing how cozy they are. The final phrase of the scene states "I don't think I've ever been this cozy."

The camera then pans away from the testicle-mimicking duo to show a pair of Bond underwear. By creating a quirky and relative commercial that pushes the boundaries, the brand attracts the millennial male generation.