Viktor & Rolf Celebrate its Bonbon Fragrance with Illustrations
Malika Renee Butss — May 7, 2015 — Fashion
References: viktor-rolf & luxurydaily
Dutch designers Victor & Rolf celebrated the one year anniversary of their Bonbon fragrance with fashion sketches.
In collaboration with the fashion illustration app Chic Sketch, the brand gave its loyal consumers a chance to receive their own professional fashion sketches at their Bonbon fragrance bash. Held inside New York department store Saks Fifth Avenue, Victor & Rolf promoted their Bonbon beauty line as well as celebrated its success. Every consumer that purchased an item from the Bonbon line was given a voucher for a one of kind Chic Sketch inspired by Victor & Rolf's unconventional and extremely avant-garde designs.
Since the launch of this celebratory collaboration, the Bonbon fragrance has gained even more popularity.
In collaboration with the fashion illustration app Chic Sketch, the brand gave its loyal consumers a chance to receive their own professional fashion sketches at their Bonbon fragrance bash. Held inside New York department store Saks Fifth Avenue, Victor & Rolf promoted their Bonbon beauty line as well as celebrated its success. Every consumer that purchased an item from the Bonbon line was given a voucher for a one of kind Chic Sketch inspired by Victor & Rolf's unconventional and extremely avant-garde designs.
Since the launch of this celebratory collaboration, the Bonbon fragrance has gained even more popularity.
Trend Themes
1. Fashion Sketch Collaborations - Brands can collaborate with fashion illustration apps to offer customers unique sketch souvenirs with purchase, creating memorable experiences and driving sales.
2. Celebratory Beauty Product Events - Companies can celebrate their product successes by holding festive events, showcasing new offerings and promoting established products in a fun and inviting environment.
3. Personalized Fragrance Marketing - Unique promotional items like personalized fashion sketches can be used to promote fragrances and other beauty products, encouraging consumer engagement and loyalty.
Industry Implications
1. Beauty and Fragrance - Companies in the beauty and fragrance industry can use bonus promotions and events, like personalized sketches, to promote their products and engage with consumers.
2. Fashion Illustration Apps - Fashion illustration apps can offer collaborations with brands, like Victor & Rolf, to offer customers unique fashion sketches, driving brand awareness and customer engagement.
3. Retail and Department Stores - Retail and department stores can collaborate with beauty and fragrance brands to promote in-store events and give customers a fun and memorable shopping experience by offering personalized gifts and bonuses.
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