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There has been a noticeable shift towards the increasing preference of simplified product wrappers. Bolshaya Pol'za packaging exhibits the absolute best of this branding strategy with an eye-catching overall image and a visual clarity.

The Russian 'A Great Sake' brand of flour was given an appetizing identity by the Fresh Chicken agency. They opted to create paper bags for the powdery food that resemble thickset milk cartons. Each variety of the raw milled ingredient was given its own particular color so that the consumer can easily identify his preference on the grocery store shelf.

What's especially scrumptious about the way that Bolshaya Pol'za packaging has been expressed is the incorporation of playful infographics. Endearing symbols to represent six different recipes can be found on one side of the sacks, informing the home baker of how many cookies (for instance) can be made from one pack.