The Bold is Beautiful Project Empowers Women to Dream Big

By: Katherine Pendrill - May 11, 2016
References: boldisbeautiful & bustle
Benefit Cosmetics recently launched the Bold is Beautiful Project as a way to empower women and girls across the world. However, instead of a new ad campaign, the project entails raising funds directly at the beauty counter.

The Bold is Beautiful Project aims to make women feel confident and empowered at the beauty counter and beyond. In addition to a colorful campaign featuring famous faces such as NYC Dragun and Tess Holliday, Benefit will be donating all of the money raised from its brow waxing services to local charities that empower women and girls. The event will run throughout the month of May, giving consumers plenty of chances to help empower other women one brow at at time.

The project demonstrates that Benefit is committed to helping women feel good on the inside and the outside.