These New Images from Lonely Focus on a Diverse Range of Powerful Women

By: Riley von Niessen - Oct 10, 2016
References: lonelylabel & designtaxi
A body-positive lingerie brand that's based in New Zealand, 'Lonely' is made for women who want to celebrate themselves.

Standing out from other brands that portray edited and airbrushed women in its ads, Lonely shows that there's no cookie cutter shape for a woman and that this is something that should be embraced. The body-positive lingerie brand has explained its representation by stating "Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way."

In its latest addition to this, it showcases women like Karley Sciortino, a Vogue columnist and founder of 'Slutever,' Aurel Haize Odogbo, a transgender model and Gabby Richardson, the founder of the 'Art Hoe Collective.'