On December 12, the Berlin Ed Hardy flagship store opened its doors. In place of cutting the ceremonial ribbon, the Ed Hardy folks celebrated the store's opening by cutting tee shirts.
Adam Saaks, a cutting artist from Los Angeles, was specifically chosen for this task. Saaks made artistic cuts in the Ed Hardy tattoo shirts for a promotion that was clearly influenced in part by cutting and the darker side of body modification.
Implications - Businesses looking to establish themselves as unique or distinct from competitors within the industry must devote plenty of effort to the first impression they leave in the minds of consumers. It is crucial that businesses present themselves in a fascinating and unusual manner to immediately capture the attention of consumers.
Stats for Body Mod-Inspired Store Openings
Trending: Older & Mild
Research: 9,179 clicks in 388 w
Interest: 4 minutes
Concept: Body Mod-Inspired Store Openings
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: tattoo bikinis, 21 creepy body modifications, and tattoo-inspired swim & streetwear.
Body Mod-Inspired Store Openings
More Stats +/-
21 Creepy Body Modifications
Tattoo-Inspired Swim & Streetwear
Designer Car Tattoos
Cinematic Boutique Hotels