We all know that women love fancy shoes. But when these shoes are Bocage, women love them so much that they keep them on even while taking a shower or swimming. That is what these new ads for French shoe brand, Bocage, claim.
The campaign shows sexy long legs of a woman taking a shower, and getting out of the swimming pool or the ocean. The woman just couldn't part with her Bocage shoes, and had to keep them on.
TrendHunter.com has seen this idea before in an older campaign for Levi's Red Tab jeans. That campaign showed people take showers and hang to dry while wearing their jeans.
Even though the idea is not exactly unique or original, I think it works well in these Bocage ads as well.
The 2008 campaign was created by H-Paris ad agency with creative director Benoit Devarrieux, art directors / copywriters Nicolas Poillot & Philippe Boucheron, and photographer Kourtney Roy.
Check out the Levi's On For Life ads:
Stats for Shoe Addiction
Trending: Older & Mild
Research: 5,669 clicks in 413 w
Interest: 4 minutes
Concept: Shoe Addiction
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: multi-device wireless charging mats, digital artwork collectives, and adult scooter concepts.
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