Bojangles' is Updating It's Bo-Berry Biscuits for Football Season

By: Katherine Pendrill - Sep 1, 2016
References: bojangles & chewboom
Southeastern fast food chain Bojangles' is giving its famous Bo-Berry Biscuits an update for the upcoming football season. While biscuits are not the first thing most people think of when discussing the best tailgating snacks, Bojangles' is hoping to change that mindset with its adorable, football-themed treats.

To celebrate the start of the 2016 NFL season, Bojangles' Bo-Berry Biscuits will now come in a sporty football shape. To complete the football-inspired design, the biscuits will be topped with a sweet icing dressed in the pattern of football laces. Additionally, the Football-Shaped Bo-Berry Biscuits will feature baked-in Bo-Berries for a sweeter version of the chain's original biscuits.

The new Football-Shaped Bo-Berry Biscuits demonstrate how fast food restaurants can make slight alternations to existing products to tailor them to different occasions and seasonal events.