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Child-Sized Supercars

The Mercedes-AMG GT Bobby Car is Designed for Toddler Test Drivers

— October 4, 2016 — Autos
Unveiled at the Paris Motor Show, the Mercedes-AMG GT Bobby Car offer a cute way for toddlers to start getting ready for the brand as early as possible. Coming in Solarbeam Yellow and classic silver, the cars are specially designed after the aesthetic of the AMG GT and AMG GT 5 with detailed lights, chrome detailing and much more.

Suitable for children 18-months and older, the silver version of the toy car is packed with a red seat cushion and whisper tires that enable it to glide around the home without making a sound.

The Mercedes-AMG GT Bobby Cars are currently available for purchase from toy retailers as well as Mercedes dealerships to make them easy to locate for eager parents to purchase.
Trend Themes
1. Child-sized Supercars - The trend towards creating miniature versions of luxury cars for children presents an opportunity for car manufacturers to create brand affinity and loyalty at a young age.
2. Whisper Tires - The use of whisper tires in children's ride-on toys presents an opportunity for tire manufacturers to develop a new market segment and innovation in noise-reducing technology.
3. Early Brand Recognition - The trend towards creating miniature versions of popular cars for children presents an opportunity for companies to build brand recognition from a very young age and cultivate future brand loyalty.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the trend of creating miniature versions of luxury cars for children by partnering with car manufacturers or developing their own line of licensed ride-on toys.
2. Automotive Industry - Car manufacturers can tap into the trend of creating child-sized versions of their luxury cars to cultivate brand affinity and loyalty at an early age, potentially leading to future brand purchases.
3. Tire Manufacturing - The use of whisper tires in children's ride-on toys presents an opportunity for tire manufacturing companies to innovate and develop noise-reducing technology for a new market segment.
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