The Ben & Jerry’s Bob Marley's One Love Ice Cream Gives Back
Michael Hemsworth — May 16, 2017 — Marketing
References: chewboom
The Ben & Jerry’s Bob Marley's One Love ice cream flavor is a newly created offering from the dessert brand that aims to celebrate the artist and give back to those who need support. The ice cream flavor was created in collaboration with the Marley family with a portion of the proceeds from the sale of the One Love ice cream going to the One Love Youth Camp in Jamaica. The program is run by the Bob Marley Foundation and Partners for Youth Empowerment.
Aside from celebrating the reggae artist and supporting the power of youth, the Ben & Jerry’s Bob Marley's One Love ice cream flavor offers a delicious flavor for fans of the brand to enjoy. The ice cream is made with banana ice cream that has been packed with caramel, graham crackers and fudge peace signs.
Aside from celebrating the reggae artist and supporting the power of youth, the Ben & Jerry’s Bob Marley's One Love ice cream flavor offers a delicious flavor for fans of the brand to enjoy. The ice cream is made with banana ice cream that has been packed with caramel, graham crackers and fudge peace signs.
Trend Themes
1. Celebrity Collaboration Ice Creams - Opportunity for brands to partner with influential figures to create unique and impactful ice cream flavors that resonate with consumers.
2. Socially Responsible Desserts - Growing demand for desserts that support charitable causes, giving consumers the opportunity to indulge in a treat while making a positive impact.
3. Youth Empowerment Initiatives - Rise of programs and organizations that aim to empower and support young people, providing opportunities to develop skills and make a difference.
Industry Implications
1. Food and Beverage - Innovations in flavors and collaborations in the ice cream industry, catering to consumers' changing tastes and social consciousness.
2. Charitable Organizations - Increased collaboration opportunities with brands in the food industry to raise funds and awareness for important causes.
3. Youth Development - Expansion of initiatives and programs that focus on empowering and supporting the development of young individuals, creating opportunities for collaboration across various sectors.
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