This Scrabble board game advertisement series shows off the power of words, and how one short word can easily become something longer that will earn you more points during a game.
In the print ads, Scrabble shows strange looking hybrid objects that have merged together, such as where "pen" has become "penguin" and "cat" has been lengthened to "caterpillar." As well as having the same beginnings, the images are styled to resemble one another too. Without making use of any words or actual Scrabble tiles, this is a clever way for the board game brand to get its message across. While a novice player might start out forming some of the smaller words at first, it's also a clever way to suggest how much a player's vocabulary can be strengthened by playing and learning over time.
Stats for Word Expansion Ads
Trending: Older & Mild
Research: 1,135 clicks in 87 w
Interest: 0.9 minutes
Concept: "board Game Advertisement"
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: quirky upcycled bow ties, whimsical social media illustrations, and quirky word game brooches.
Word Expansion Ads
More Stats +/-
Whimsical Social Media Illustrations
Quirky Upcycled Bow Ties
Quirky Word Game Brooches
Geeky Periodic Table Accessories