Elaborating on how Volkswagen, Doritos and Snickers have taken advantage of the Super Bowl craze to advertise their products, Gutsche also mentions how social media comes into play as companies use Facebook and Twitter to further publicize their Super Bowl spots. Though millions of dollars are spent on creating and airing these ads during the Super Bowl game, it's clear that these major brands feel that it's worth it to have their products promoted during one of the most-viewed events of the year.
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