BMW 7 Hidden in an Hourglass

By: Noora Abu Eitah - Published: • References: never-stand-still & bornrich.org
“Never Stand Still” is BMW's newest marketing gimmick for the European launch of the latest model of BMW 7 series. At the Red Square, Moscow, the 7-Series was hidden in 180,000 silver balls that filled a giant glass-and-acrylic hourglass that was almost 40 feet tall. After two days, and in front of 400 invited guests, the top of the hourglass emptied to reveal the new car.

The hour glass took nine days to build! It looks just wonderful! What a great way to build suspense! Stats for Dramatic Car PR Stunts Trending: Older & Warm
Traction: 6,199 clicks in 377 w
Interest: 4 minutes
Concept: Dramatic Car PR Stunts
Related: 66 examples / 51 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: haunting moss sculptures, modern multimedia minivans, and modern outdoor kiosks.