“Never Stand Still” is BMW's newest marketing gimmick for the European launch of the latest model of BMW 7 series. At the Red Square, Moscow, the 7-Series was hidden in 180,000 silver balls that filled a giant glass-and-acrylic hourglass that was almost 40 feet tall. After two days, and in front of 400 invited guests, the top of the hourglass emptied to reveal the new car.

The hour glass took nine days to build! It looks just wonderful! What a great way to build suspense!