The BMW Flash Projection Project Leaves a Lasting Impression

By: Amanda Chang - Published: Dec 19, 2010 • References: theepochtimes & youtube
I'm loving this BMW flash projection campaign, which uses afterimages to get the brand to literally stick in people's minds.

Inspired by the natural occurrence of remnants of bright light remaining in your sight when you close your eyes after a flash of bright light, the BMW Flash Projection campaign uses the same idea to leave an imprint of the BMW logo behind viewers' eyelids. I can't wait to see this ad in person at the movies. Stats for Afterimage Auto Advertising Trending: Older & Average
Research: 3,212 clicks in 283 w
Interest: > 3 minutes
Concept: BMW Flash Projection
Related: 60 examples / 46 photos
Segment: Males, 18-35
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