The BMW Flash Projection Project Leaves a Lasting Impression

By: Amanda Chang - Published: • References: theepochtimes & youtube
I'm loving this BMW flash projection campaign, which uses afterimages to get the brand to literally stick in people's minds.

Inspired by the natural occurrence of remnants of bright light remaining in your sight when you close your eyes after a flash of bright light, the BMW Flash Projection campaign uses the same idea to leave an imprint of the BMW logo behind viewers' eyelids. I can't wait to see this ad in person at the movies. Stats for Afterimage Auto Advertising Trending: Older & Average
Traction: 3,212 clicks in 268 w
Interest: > 3 minutes
Concept: BMW Flash Projection
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: 25 beautiful bmw finds, electro sports bikes, and glamorously gilded cars.