The BMW Flash Projection Project Leaves a Lasting Impression

By: Amanda Chang - Published: • References: theepochtimes and youtube
I'm loving this BMW flash projection campaign, which uses afterimages to get the brand to literally stick in people's minds.

Inspired by the natural occurrence of remnants of bright light remaining in your sight when you close your eyes after a flash of bright light, the BMW Flash Projection campaign uses the same idea to leave an imprint of the BMW logo behind viewers' eyelids. I can't wait to see this ad in person at the movies.