BMW announced yesterday that it will be opening up the first ever BMW eBay store, which will sell all kinds of car parts and accessories for all BMW makes and models. By selling one-on-one to eBay users, BMW hopes to help car owners purchase genuine high-quality goods for their cars.
The BMW eBay store is a very smart venture for the car company. As PSFK describes, "tapping into one of the most popular categories on the auction site, which has 96 million users worldwide, the BMW Direct store on eBay UK hopes to satisfy the growing demand for purchasing genuine parts online."
BMW eBay store users will likely find the online store a much more time-effective and convenient option than hunting down car manufacturers for new parts and accessories! To sweeten the deal even more, the BMW eBay store has announced it will offer free postage and packaging, as well as a two-year warranty on all products!
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Concept: BMW EBay Store
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Segment: Males, 18-55
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