This BMW ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.
Stats for Butchered Auto Brand Ads
Trending: Older & Average
Research: 1,416 clicks in 97 w
Interest: 1.1 minutes
Concept: "bmw Ad"
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: social media-reserving car purchases, which auto brands are thriving in second-hand market?, and plug-in sportscar hybrids.
Butchered Auto Brand Ads
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