A Human Scarf Worn in the BMT Anti-Fur Ad by Draftfcb
Summer Luu — February 17, 2011 — Naughty
References: gegen-pelz.de & adweek.blogs
The BMT Anti-Fur Ad by Draftfcb turns the tables on mankind and makes you think twice about wearing fur clothing and accessories.
In this campaign, the poster presents its anti-animal cruelty cause in a dark twist, putting humans in the shoes of animals. What if the animals killed for fashion wore our skinned bodies as their statement pieces? The role-reversal concept in the BMT Anti-Fur Ad is pretty effective in a freaky way.
In this campaign, the poster presents its anti-animal cruelty cause in a dark twist, putting humans in the shoes of animals. What if the animals killed for fashion wore our skinned bodies as their statement pieces? The role-reversal concept in the BMT Anti-Fur Ad is pretty effective in a freaky way.
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