London-based retailer Hostem has created an in-house lookbook for fall/winter 2010, specifically blurring out all of the models' faces in the photo shoot.
As the retailer carries a wide range of fashion labels, blurring out the models' mugs will dedicate more focus on the clothing items. Each garment worn plays with a color palette of distinct blacks, navy, gray or dark brown. Check out the featured gallery to see the Hostem fall/winter 2010 lookbook.
Implications - Shocking advertising (shockvertising) is an ideal way for companies to attract the attention of a wide audience. By presenting an everyday product in a way that is innovative and attention-grabbing, a business and its product immediately seem groundbreaking and interesting.
Stats for Blurry-Faced Models
Trending: Older & Chilly
Research: 2,776 clicks in 295 w
Interest: 4 minutes
Concept: Blurry Faces Lookbook Hostem
Related: 105 examples / 81 photos
Segment: Males, 18-35
Comparison Set: 39 similar articles, including: blurry fashion shoots, blurry superhero portraits, and trash photos.
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