The Blur 'Race Like a Big Boy' Commercial Pokes Fun at Nintendo

By: Marissa Brassfield - Published: Jun 5, 2010 • References: amazon & advertolog
The Blur 'Race Like a Big Boy' commercial has been airing during the 2010 NBA Finals, and it's one of my favorite video game campaigns. Droga5 is the advertising agency behind the ad, which depicts cartoonish, Mario Kart-like "racers" in the midst of play.

One of the characters makes its way to the fence, where he watches in amazement as supercars speed by and crash into one another in epic fashion. The punch line at the end of the Blur 'Race Like a Big Boy' commercial is worth watching--check out the ad above. Stats for Wiidiculous Racing Ads Trending: Older & Warm
Research: 4,159 clicks in 311 w
Interest: > 3 minutes
Concept: Blur Race Like A Big Boy
Related: 70 examples / 54 photos
Segment: Males, 12-35
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