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The Blumarine SS14 ad campaign captures the transition between winter and spring perfectly. Although there is a dominant frosty appeal about the images due to the blue waters and pale skin captured, the presence of butterflies really gives the impression of a fresh start and warmer weather. The two work together to create enchanting images few will find boring. It helps also that the butterfly is a bit theme for the spring collection

Shot by photographer Camilla Akrans, the Blumarine SS14 ad campaign stars model Toni Garrn, who replaced Candice Swanepoel from last season. Captured in a seashore setting, the blonde beauty is also surrounded by a butterfly net. The looks were perfected with wet hair and dewy skin.