Blugirl FW11/12 Collection Plays with Youthful Flair

By: Amelia Roblin - Published: Jul 12, 2011 • References: & fashioncopious.typepad
For some people, the notion of fashion conjures feelings of discomfort and cost, but the Blugirl FW11/12 campaign aims to infuse the idea with a bit of fun.

The young blonde Milou Sluis flirts with the camera in a series of saucy images that bridge the gap between expensive apparel and a casual attitude. The curly-haired girl poses in a short strapless dress, a retro bodysuit with a plunging neckline, a chiffon frock and a teasingly skimpy sundress, all of which look fierce and well-tailored, but also comfortable and flexible.

The youthful muse flaunts her coquettish costumes before a yellow curtain, in what looks like it could be a photo booth. The Blugirl FW11/12 campaign hence does a succinct job of pulling together the carefree pleasures of style. Stats for Photo Booth Fashion Campaigns Trending: Older & Buzzing
Research: 7,920 clicks in 255 w
Interest: 4 minutes
Concept: Blugirl FW11-12
Related: 113 examples / 87 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: cozy windswept lookbooks, exposed adolescent editorials, and rockin' retro spreads.