The CES show brought us to this new and exciting after-market product from BlueTraks. The first of its kind to incorporate multiple technologies in an in-dash system for your car. This product features touch screen color display, Bluetooth handsfree mobile phone calls, hardwired connection for your ipod player that charges, GPS navigation guidance, satellite radio and works with existing in-car stereo system. Installaion required. Release date April 2007. Retails for about $1200.

Implications - Consumers in modern society are looking for products that will complete more than one function at a time. Items that can multitask are appealing to those who want to finish all of their tasks in a timely manner.