Bluetooth Billboards the Beam Trailers to Your Phone Edit

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CBS is promoting its new lineup using bluetooth billboards that beam trailers to your mobilte phone.  Sweet.

“New York’s Grand Central Station will host Bluetooth-enabled billboards that beam show clips and trailers to people’s mobiles and PDAs. The five prime-time shows to be promoted this way are “Shark”, “Smith”, “Jericho”, “The Class”, and “CSI: Crime Scene Investigation” - Pocket Lint