Bluefly Clothing launched a new ad campaign that features nude models throughout the city, who apparently are metaphors for the way that Bluefly clothing makes your feel free. However, Ad Rants is poking fun of the campaign stating that a nudist blog is the site that gave the ad the best press.
Implications - Regardless, controversy is a fast way to garner guaranteed attention. Use of such a shocking strategy will ensure that a brand is memorable, and though some may not be pleased with the campaign, they are at least talking about it. In today's ultra-competitive market, advertising agencies have to pull out all the stops to achieve what they sought out to.
Bluefly Nude Ads Bomb
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