Potential

Although Nudist Site Covers the Ad

By: Michael Marucci - Published:   Updated: Apr 13 2011 • References: terracottainn.blogspot & adrants
Bluefly Clothing launched a new ad campaign that features nude models throughout the city, who apparently are metaphors for the way that Bluefly clothing makes your feel free. However, Ad Rants is poking fun of the campaign stating that a nudist blog is the site that gave the ad the best press.

Implications - Regardless, controversy is a fast way to garner guaranteed attention. Use of such a shocking strategy will ensure that a brand is memorable, and though some may not be pleased with the campaign, they are at least talking about it. In today's ultra-competitive market, advertising agencies have to pull out all the stops to achieve what they sought out to.

Stats for Bluefly Nude Ads Bomb Trending: Older & Buzzing
Traction: 32,064 clicks in 409 w
Interest: 3.5 minutes
Concept: Bluefly Nude Ads Bomb
Related: 46 examples / 35 photos
Segment: Females, 12-55
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