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Bluefly Clothing launched a new ad campaign that feature nude models throughout the city, who apparently are metaphors for the way that Bluefly clothing makes your feel free. However, Ad Rants is poking fun of the campaign stating that a nudist blog is the site that gave the ad the best press.
Public Relations professionals work hard to get their client's message out to the media. They send press releases. They make personal contact. They send gifts. They take you to lunch. They bribe...uh...no. The good ones don't go that far. So after a PR professional spends a day pitching their client's new ad campaign to the media and only one publication picks it up, a nudist resort blog, it is both depressing and very humorous. Why would a nudist-focused blog pick up an ad launch story? Simple. Because the ads feature nude models.
(adrants)
References: terracottainn.blogspot, adrants
Filed In:
marketing,
naughty
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