Blue Witch Ceramics has designed a line of adorable puppy cups; the collection is incredibly huge, including every species of dog imaginable. Each mug is hand-painted and features a protruding handle that is the head of the pooch. Cat and farm animal mugs are also available.
These adorable animal mugs would make "purr-fect" presents for cat-crazed aunts or terrier-toting teachers. Blue Witch Ceramics has definitely given consumers a product to bark with excitement for.
Implications - Consumers appreciate products that reflect their lifestyle choices to their peers. Products that boast pets or hobbies allow them to do this, as well as inducing feelings of nostalgia in them by reminding them of pleasant experiences. Companies who wish to appeal to certain niche markets should incorporate their interests into their product designs.