Kurashiki in Japan is Celebrating Denim Street with Blue Food

By: Laura McQuarrie - Jun 4, 2015
References: instagram & en.rocketnews24
In order to properly inaugurate the newly opened Denim Street in Kurashiki, Japan, the region is now celebrating with a vibrant menu of blue food that looks as if it was dyed with indigo.

Kurashiki in Okayama Prefecture is so well known for its denim exports, it's been nicknamed the "Holy Land of Denim." Denim Street is a row of specialty denim and jean stores that has recently opened in the Japanese region, in order to celebrate what it is best known for.

Burgers, ice cream and buns sold in Japan's denim capital are now getting unusual color treatments to match the opening of this special street. While blue is not typically a hue that's often found in food, rather than simulating it artificially, many food items are being naturally colored with pigments taken from the Gardenia fruit.