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Blue Buildings by Florentijn Hofman Attract Tourists

By: Life Fever - Published: • References: florentijnhofman.nl & lifever
The borough of Delfshaven, Rotterdam, asked Florentijn Hofman to come up with a plan for a block of derelict buildings, which would be eventualy demolished. The agreement with the neighbourhood was that the block would remain blue as long as there wasn’t a new plan for the area. This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only two micron of blue paint into it, it became Rotterdam’s most photographed building. Stats for Camouflaging City Blocks Trending: Older & Chilly
Traction: 3,450 clicks in 419 w
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Concept: Camouflaging City Blocks
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Segment: Neutral, 18-35
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