Camouflaging City Blocks Edit
Blue Buildings by Florentijn Hofman Attract Tourists

The borough of Delfshaven, Rotterdam, asked Florentijn Hofman to come up with a plan for a block of derelict buildings, which would be eventualy demolished. The agreement with the neighbourhood was that the block would remain blue as long as there wasn’t a new plan for the area. This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only two micron of blue paint into it, it became Rotterdam’s most photographed building.