The majority of fashion lines have been showcasing its pieces with relaxed and lighthearted spreads. The Bloomingdale Fall 2010 lookbook is the perfect example of appealing to a younger audience with a more laid-back approach.

Featured in the Bloomingdale Fall 2010 lookbook are models Tyler Riggs, Hannah Holman and Rose Cordero. The different outlooks that appear in the collection range from bold prints to standout colors. Be sure to check out the gallery for more carefree shots of the collection.