The Bloom art installation is an interactive sculpture that is the result of a crowd-sourced design. Described as 'an urban toy' and a 'game' by the designers, Alisa Andrasek and Jose Sanchez, the installation invites passersby to have a little fun and play with the bright pink branches that make up the entire creation.
Commissioned by the Greater London Authority to celebrate the London 2012 Olympic and Paralympic games, the Bloom art installation seeks to feed off of the bonding people are currently experiencing as they tune in for the biggest sporting events in the world. The designers write, "The collective act of coming to one place and building something becomes a shared memory for each person attending."
Stats for Interactive Toy Sculptures
Trending: Older & Warm
Research: 15,882 clicks in 196 w
Interest: 3.5 minutes
Concept: Bloom Art Installation
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: fast food forest installations (update), abstract consumerism installations, and cascading chair exhibits.
Interactive Toy Sculptures
More Stats +/-
Abstract Consumerism Installations
Fast Food Forest Installations (UPDATE)
Cascading Chair Exhibits
Star-Adorned Castle Structures