The 'Bloody Cigarettes' Ad Shows Tobacco's Toll on the Body

By: Michael Hines - Published: Dec 4, 2010 • References: vimeo & buzzfeed
'Bloody Cigarettes' is a crafty anti-smoking ad from Good Food Studio that shows the outward physical effects of smoking. The video centers on two women having coffee, punching each other in the face to symbolize the damage that smoking causes.

The 'Bloody Cigarettes' video is a successful anti-smoking ad because it doesn't beat you over the head with facts or brutal images. 'Bloody Cigarettes' doesn't let you catch on that it is an anti-smoking ad until the end when it asks "Do you really need a hit with your coffee?" Stats for Combative Anti-Smoking Campaigns Trending: Older & Average
Research: 3,283 clicks in 285 w
Interest: 4 minutes
Concept: Bloody Cigarettes
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: 70 strong anti-smoking campaigns, fatal crotch campaigns, and family member cigarettes.