In a unique campaign for the Red Cross of Australia, the M&C Saatchi has created bloodvertising. Instead of conveying a message through a typical sign, the inclusion of blood is the medium. Unfortunately, this may just be a print ad. With the word of mouth impact they'll get, maybe we'll see the campaign up the ante and put out some of these bloodvertising shock boxes.
Implications - Consumers have adapted to the plethora of advertisements and can easily block out messages. Visceral ads and ones that use shock are pivotal in moving past the filter and communicating with an audience. Companies should consider how they can leverage the unexpected in novel and new ways in order to form a connection with consumers.
Stats for Bloodvertising
Trending: Older & Buzzing
Research: 35,361 clicks in 498 w
Interest: 4 minutes
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: boosted hybrid vehicles, tiny smartphone lamps, and instant gifting apps.
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