Leave No Blood with Off Mosquito Repellent

By: mediterranean - Published: • References: adsoftheworld
No, these are not albinos or vampires. This is actually a pretty creative ad campaign for Off, a mosquito repellent.

The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes.

I like the concept, but the boy is creepy!

The campaign was created by Brazilian ad agency Giovanni+Draftfcb, Rio de Janeiro, with creative direction by Adilson Xavier, Ricardo John & Sidney Araújo, art direction by Marcus Saulnier, and photography by Thelma Vilas Boas. Stats for Bloodless Vampiretising Trending: Older & Mild
Traction: 7,060 clicks in 408 w
Interest: 4 minutes
Concept: Bloodless Vampiretising
Related: 95 examples / 73 photos
Segment: Neutral, 18-35
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