No, these are not albinos or vampires. This is actually a pretty creative ad campaign for Off, a mosquito repellent.
The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes.
I like the concept, but the boy is creepy!
The campaign was created by Brazilian ad agency Giovanni+Draftfcb, Rio de Janeiro, with creative direction by Adilson Xavier, Ricardo John & Sidney AraÃºjo, art direction by Marcus Saulnier, and photography by Thelma Vilas Boas.
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