Leave No Blood with Off Mosquito Repellent

By: mediterranean - Published: Apr 12, 2008 • References: adsoftheworld
No, these are not albinos or vampires. This is actually a pretty creative ad campaign for Off, a mosquito repellent.

The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes.

I like the concept, but the boy is creepy!

The campaign was created by Brazilian ad agency Giovanni+Draftfcb, Rio de Janeiro, with creative direction by Adilson Xavier, Ricardo John & Sidney Araújo, art direction by Marcus Saulnier, and photography by Thelma Vilas Boas. Stats for Bloodless Vampiretising Trending: Older & Mild
Research: 7,069 clicks in 423 w
Interest: 4 minutes
Concept: Bloodless Vampiretising
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: seafood sandwich giveaways, grass-fed dairy supplements, and blueberry ale beverages.