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'Half Light' by 'Blood is the New Black' has a Neutral Palette

By: Allison Love - Published:   Updated: Jul 21 2011 • References: halflightla & lifelounge
Fashion label 'Blood is the New Black' has just unleashed their newest collection called 'Half Light.' The collection features a lot of neutral tones and girlie dresses, which is definitely a far cry from the the label's edgy name.

The 'Half Light' collection is quite beautiful and has all the necessary pieces for a successful fashionable season. The shoot itself features blue skies and sandy deserts, accentuating the clothing's colors

Implications - One of my favorite things about editorials like 'Half Light' by 'Blood is the New Black' is how photographers and models seem to be more natural in the open space, even when they're posing in a model-esque way. That organic appeal gives the editorial a special touch, which separates it from the rest.

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Concept: Blood Is The New Black
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Segment: Females, 18-55
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