For context, EXPLOITING CHAOS has been translated to Korean, Chinese characters (Taiwan), Portuguese (Brazil), and Indonesian.
The site speaks of EXPLOITING CHAOS in a glowing light and Roughly translated, it states that, “Exploiting Chaos is a business survival guide for anyone who wants to change the world.”
See the full article in its rough translation below and follow the links provided to read deeper about Gutsche’s publication.
EXPLOITING CHAOS: 150 Ways to Spark Innovation in Times of Change
All of these international giant companies—Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, GE—started their business in during an economic recession. Periods of uncertainty are always a big opportunity [for entrepreneurs and businesses] and a time to “re-shuffle the cards” and change the rules of the game. EXPLOITING CHAOS is a business survival guide for anyone who wants to change the world. Topics covered, among others, include how to trigger revolution, hunting trends, adaptive innovation, and how to transmit messages.