The BLOCK Sunscreen Branding Focuses on Why Consumers Need Protection
Meghan Young — April 1, 2016 — Lifestyle
References: linkedin & packageinspiration
The BLOCK Sunscreen branding concept may be fictitious, but its rooted in something all too real -- the true reason as to why such protection is needed. While many other similar products focus on bright colors and pretty imagery to depict a sense of fun and vacation, the BLOCK Sunscreen line hones in on the skin specifically.
The packaging of BLOCK Sunscreen is a dead giveaway of this direction since it boasts a range of skin tone coloring. As written on Packaging Inspiration, "Inspired by magnified images of skin blemishes and imperfections, the BLOCK brand employs a simple message: protect your skin first, then enjoy the sun." BLOCK Sunscreen was conceived and designed by Hannah Cusworth, who is based in the US.
The packaging of BLOCK Sunscreen is a dead giveaway of this direction since it boasts a range of skin tone coloring. As written on Packaging Inspiration, "Inspired by magnified images of skin blemishes and imperfections, the BLOCK brand employs a simple message: protect your skin first, then enjoy the sun." BLOCK Sunscreen was conceived and designed by Hannah Cusworth, who is based in the US.
Trend Themes
1. Personalized Packaging - The BLOCK Sunscreen skin-toned packaging trend highlights the opportunity for brands to create personalized packaging that caters to specific consumer needs and preferences.
2. Skin-centric Branding - The BLOCK Sunscreen branding concept emphasizes the potential for brands to focus on the skin and its unique requirements to differentiate themselves in the market.
3. Authentic Messaging - The BLOCK Sunscreen messaging strategy demonstrates the potential for brands to convey genuine messages about the importance of skin protection and build trust with consumers.
Industry Implications
1. Skincare - The skin-toned packaging trend presents an opportunity for skincare companies to innovate in their packaging design and appeal to consumers' desires for personalized products.
2. Cosmetics - The skin-centric branding trend opens up avenues for cosmetics brands to highlight the skin's needs and develop product lines that prioritize skin health.
3. Packaging - The BLOCK Sunscreen's skin-tone packaging concept showcases a disruptive innovation opportunity for the packaging industry to create designs that connect with consumers on a more personal level.
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