The BLOCK Sunscreen Branding Focuses on Why Consumers Need Protection

By: Meghan Young - Apr 1, 2016
References: linkedin & packageinspiration
The BLOCK Sunscreen branding concept may be fictitious, but its rooted in something all too real -- the true reason as to why such protection is needed. While many other similar products focus on bright colors and pretty imagery to depict a sense of fun and vacation, the BLOCK Sunscreen line hones in on the skin specifically.

The packaging of BLOCK Sunscreen is a dead giveaway of this direction since it boasts a range of skin tone coloring. As written on Packaging Inspiration, "Inspired by magnified images of skin blemishes and imperfections, the BLOCK brand employs a simple message: protect your skin first, then enjoy the sun." BLOCK Sunscreen was conceived and designed by Hannah Cusworth, who is based in the US.