Bloc Party Releases Grainy Mobile Phone Clip

By: Rachel Bowman - Published: May 20, 2009 • References: blocparty & psfk
For Bloc Party’s latest release "Ares (Villain remix)," the band decided to go against the traditional music video format and instead chose to use fan-filmed videos.

The videos are primarily from mobile phones and do not have the same high quality as regular videos, but the format provides an authentic concert feel. It may make some watchers a bit seasick, but all in all, this format is a great concept.

Bloc Party knows how to keep fans interested, and this new release is no exception. Stats for Fan-Filmed Music Videos Trending: Older & Average
Research: 2,969 clicks in 366 w
Interest: > 3 minutes
Concept: Fan-Filmed Music Videos
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: viral music video parodies, 30 innovative music videos, and subway music videos.