The Blippar App Helps People Make Decisions with Google Glass

By: Michael Baxter - Published: Mar 5, 2014 • References: blippar & psfk
The Blippar app is a unique app in that it provides an extra sensory experience like no other. The app originally came out for phones and allowed users to scan products and look at the specifications and information on brands. The app is now going to be available on Google Glass, letting users get all the information they want from whatever they see.

When going out shopping, it can be difficult for people to gauge all the information they need in a short amount of time. Rather than picking up the items now, people will be able to just look at it and decide whether or not it's something they're interested in. The Blippar app will only be available to Google Glass users initially, but it shows how powerful the platform can be. Stats for Brand-Recognizing Eyewear (UPDATE) Trending: Older & Mild
Research: 1,493 clicks in 116 w
Interest: 1.4 minutes
Concept: Blippar App
Related: 43 examples / 33 photos
Segment: Neutral, 12-35
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