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These Bling Staplers are a Must-Have in Your Pencil Case

By: Annie Ho - Published:   Updated: Jul 14 2011 • References: staples & bookofjoe
Back-to-school season is just around the corner, which means it's time to stock up on school supplies! This year, go all out with colorful and bedazzled school supplies like the bling staplers.

Made exclusively for Staples office supply stores, these staplers will grab anyone's attention. It comes in different colors such as pink, blue and even purple. The bling staplers will make your school supply collection complete.

Implications - Now that the recent economic downturn is over, consumers are looking to express their positive feelings about their finances and the future. Mundane objects that sparkle are symptomatic of this desire. Companies should offer consumers with limited financial resources opportunities to express their new feelings of jubilance.

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Concept: Bling Staplers
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Segment: Females, 4-35
Comparison Set: 22 similar articles, including: emotive office supplies, objectified office supplies, and gangster school supplies.