This Canon Project Inspired Photographers with a Blind Tasting

By: Laura McQuarrie - May 12, 2017
References: youtube & designtaxi
As part of its ongoing series called 'THE LAB,' Canon Australia challenged photographers to a blind taste test to inspire them to create using senses other than their eyes.

For 'THE LAB: THE MENU,' a trio of photographers were invited to a blindfolded tasting session with food prepared by Automata chef Clayton Wells. After experiencing the chef's creations without being able to set their sights on them, the photographers were asked to convey their tasting experience.

In addition to resulting in the creation of some unique interpretations of the event, the project calls all creators to question how much they rely on their eyes to bring in fresh sources of inspiration. As the series questions: "What happens when you start finding ideas outside of your own art form—even outside of visuals altogether? Can our other senses be just as powerful sources of inspiration when it comes to creating unique images?"