The Blenz Red Campaign Links Love and Coffee

By: Andrea Yeung - Published: Feb 8, 2011 • References: blenzredband & communitiesnada
With Valentine's day coming up, the Blenz Red Campaign is redefining the definition of a "unique coffeehouse experience" by turning your drink into a date magnet. The Blenz Red Band Campaign is an inventive marketing tactic strategically targeted towards singles looking for a date.

By purchasing a coffee with a red sleeve, customers can signal to other customers that they're single and ready to mingle. Once you've made a potential connection, you exchange phone numbers using the spaces provided on the Blenz Red Campaign cup's red sleeve. Stats for Drink-Based Dating Trending: Older & Chilly
Research: 3,034 clicks in 277 w
Interest: 2.3 minutes
Concept: Blenz Red Band Campaign
Related: 52 examples / 40 photos
Segment: Females, 18-55
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