While the idea is not exactly new, the use of a blank ad for Alzheimer's South Africa is perfectly suitable and works very well in delivering their message. This message being, â€œHelping you remember who they were, when you can't forget who they've become.â€
It is easy to feel annoyed and be fed up with the elderly who are suffering from Alzheimer's disease, but you have to remember who they really were: loving relatives and friends who were there to love and support you.
The April 2008 print ad was created by DraftFCB ad agency in Johannesburg, South Africa with creative directors Pippa Capstick and Paul Coetzer, art director Paul Coetzer, and copywriter Pippa Capstick.
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