Sleek & Slender Smartphones
While three of the other newly released designs for BlackBerry feature a touch screen, the BlackBerry Curve 9350/9360/9370 features a keyboard and large screen. Features that have been noticeably enhanced camera, video recorder, battery life and memory.
Implications - Businesses that continue to develop their brand based on a set series of principles will likely retain a loyal clientele. These types of businesses will be more likely able to counteract the backlash from critics within the industry.