After being the rage in England in 2005, the black Christmas tree has made its way to America. “People have black furniture and that perfect little black dress. So they think, why not have it all match?,” asks Ken Batts, a designer with Star Decorators Wholesale, an Atlanta retailer of the darker side of Christmas.

At ChristmasTreeForMe.com black trees are selling for between $149 and $399 USD.

Implications - Christmas has long been associated with red and green decorations and many modern consumers have tired from this color scheme overload. As opposed to traditional styles many consumers now find unusual designs like this black christmas tree heavily appealing and refreshing. Companies who step outside of traditional product designs for specific holidays will find modern consumers eating up such products.