'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign

By: Ben Dutton - Published: Feb 11, 2009 • References: whatisfear
Unlucky for some, it’s Friday 13th this week, and to mark the occasion, a new horror video game is launching with what’s believed to be the world’s first ‘superstitious ad campaign’ - turning specially trained black cats into walking adverts for the launch of F.E.A.R. 2: Project Origin on the day itself.

Apparently, people are extra vigilant about looking out for signs of bad luck on Friday 13th, so on that day, a team of black cats (a traditional sign of bad luck) dressed in little F.E.A.R 2 branded jackets and cat harnesses, will hit the streets of London with their trainers hoping to capture the attention of superstitious shoppers. Stats for Black Catvertising Trending: Older & Mild
Research: 2,857 clicks in 380 w
Interest: > 3 minutes
Concept: Black Catvertising
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: superstitious politicians, paranormal paranoia, and black magic scarevertising.