#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Ben Dutton
 6 Trends
10,000 Views
0 Comments
Rookie

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS

Black Catvertising Edit
'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign

Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend


Black Catvertising
'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign
Black Catvertising - 'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign (VIDEO) 2
Black Catvertising - 'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign (VIDEO) 3
28
Related
Photos


Embed: The Latest Trends

Customize & Build Your Widget


Embed: This Video
Embed Video:
Customize Widget


Black Catvertising - 'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign (VIDEO)
'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign
 Published: Feb 11, 09
Comments: 1 Views: 1,927

Unlucky for some, it’s Friday 13th this week, and to mark the occasion, a new horror video game is launching with what’s believed to be the world’s first ‘superstitious ad campaign’ - turning specially trained black cats into walking adverts for the launch of F.E.A.R. 2: Project Origin on the day itself.

Apparently, people are extra vigilant about looking out for signs of bad luck on Friday 13th, so on that day, a team of black cats (a traditional sign of bad luck) dressed in little F.E.A.R 2 branded jackets and cat harnesses, will hit the streets of London with their trainers hoping to capture the attention of superstitious shoppers.

References:  whatisfear,

Filed In:  games,  tech






Related


Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Black Catvertising or comment about 'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign.

Favorited by Bianca Bartz on Feb 11, 09
Bianca Bartz on Feb 11, 09  4,530 Trends   3,575 Comments
Awesome Ben, what a great idea. I bet this campaign will freak a lot of people out, and will most certainly get a lot of attention.
Bianca Bartz on Feb 11, 09  4,530 Trends   3,575 Comments 0


Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?

Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL		 TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe
 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:




TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Journalim Internships   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.2708 - Hosted by web3
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Black Catvertising