'FEAR 2: Project Origin' Video Game Launches with Superstitious Campaign
Unlucky for some, it’s Friday 13th this week, and to mark the occasion, a new horror video game is launching with what’s believed to be the world’s first ‘superstitious ad campaign’ - turning specially trained black cats into walking adverts for the launch of F.E.A.R. 2: Project Origin on the day itself.
Apparently, people are extra vigilant about looking out for signs of bad luck on Friday 13th, so on that day, a team of black cats (a traditional sign of bad luck) dressed in little F.E.A.R 2 branded jackets and cat harnesses, will hit the streets of London with their trainers hoping to capture the attention of superstitious shoppers.
Apparently, people are extra vigilant about looking out for signs of bad luck on Friday 13th, so on that day, a team of black cats (a traditional sign of bad luck) dressed in little F.E.A.R 2 branded jackets and cat harnesses, will hit the streets of London with their trainers hoping to capture the attention of superstitious shoppers.
