Blonde model Annabella Barber brings out her dark side in her latest shoot for Black #12. Shot by photographer Rupert Tapper, the shoot mixes ethereal and glamorous visions to create one minimalistic spread.

Styled by Paul Bui, Barber’s wardrobe including fitted and loose styles including a studded black sheer dress, oversized cloaks and a sci-fi style metal facial mask that gives this spread a touch of haunt. Check out Black #12 above.

Implications - No longer looking to blend in with subtle styles, consumers are seeking out ways to stand out. Products that contain a bolder aesthetic are appealing to those who want to make a statement with their purchases.