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In a world where nothing gets noticed, you need an edge if you want people to look at your ad. Some marketers use sex, some use sex, and still others use… well, you get the point. For Microsoft’s latest Zune campaign, the choice was to use Bizarre. This ad titled, “Eyes,” is currently rated 1 star on myspace, which is bad… but wait, 70,000 have watched the vid on youtube in less than a month Peculiar. References: techeblogFiled In: |
| Nigel Goodwin on Jan 5, 07 70 Trends 15 Comments |
Positive: The ad got my attention.
Negative: I have no idea what it's trying to say or even what product it's promoting.
If people watch an ad but no one understands it, that's not exactly effective, is it? |
Nigel Goodwin on Jan 5, 07 70 Trends 15 Comments
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Jeremy Gutsche
