Food manufacturer's don't usually wear their reveal their personal lives on the wrappers of their products, so it's a surprise to see Bitter Chocolatier packaging describing some rather intimate events. In fact, by studying the various labels of these jars and packets, the consumer is effectively reading the maker's autobiography.
Miguel Molina designed these charming homestyle corked receptacles for a fictional brand of chocolate. Making a pun of a word that describes the unsweetened flavor of cocoa, he invented a pessimistic personality for the face behind these treats. Each separate product has been given a name that alludes to an unpleasant occurance in the chocolatier's life, explaining why exactly he has become so bitter. An ironic twist is that Bitter Chocolatier packaging may lightheartedly allow patrons to treat their troubles with the sugar-coated wisdom of these confections and their chef's mistakes.
Cynical Sweets Branding
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