The Bitching and Junkfood line is heavily influenced by blogs and street style. Their 2011 collection in particular "draws heavily on 90’s rock and death metal trends for inspiration," according to Highsnobette. Making sure to stay authentic, every piece from their line is handmade in their Hackney East London Studio.
If you're looking for some original styles for summer, the 2011 Bitching and Junkfood collection will definitely keep you cool.
Implications - Consumers are no longer looking to blend in with their styles. Edgier pieces are appealing to those shoppers who want to make a statement with their outfits. Designers could focus on this desire for differentiation in order to grow their appeal.